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Intuitive interface

VariaMetrix is a tool designed for marketers by marketers, but not everyone has a background in statistics or data science. That's why we designed VariaMetrix to be intuitive and engaging for any level of user.

Built for the many-hats

Marketing may be your primary role or only a small part of your job, but VariaMetrix's job is to make yours easier. From automated dashboards, to channel attribution, VariaMetrix is designed to see beyond the data and get you to the insights you need.

Dashboards for your devices

We all know that dynamic businesses need to operate on-the-go, and access to current data is important wherever you are. That's why you can customize how dashboards look on any device and publish reports for executives to always remain up-to-date.

Annotate data, not charts

Data spikes happen, but that doesn't mean the whole team needs to investigate. Imagine it takes 90 minutes to investigate one unexpected data spike. In a team of 5 who all see the spike they all investigate and you just lost a whole day's productivity. In VariaMetrix one person can investigate and annotate the data with an explanation shown to everyone. When another user views a chart with the annotated data they'll automatically see the annotation.

Atomicity on demand

VariaMetrix is the only tool that lets you set timeframes at either the chart or dashboard level. If you want to see the same data over multiple timeframes on one screen, go ahead! Or lock a combination of charts to your global timescale and update them all at once. You're in total control of how the information is displayed.