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Instant insights

Marketing is part psychology, part science, part art, part rocketry, part sales, part math, part schmoozing… you get the idea. No one can be the ultimate marketing expert because there are too many moving parts. VariaMetrix's primary purpose is to help bring all those elements together and let you—the only marketer that matters to your goals—to connect the dots in such a way that you can learn something new and see performance opportunity through a new angle.


Charts are designed to show you the broad picture first so you can use your expertise to know where to focus. Using Varia's filters you can create custom charts to look at any slice of data and loot it for insights.

Charts you can merge

VariaMetrix's patent-pending technology lets you compare data by intuitive drag-and-drop. Discover new insights and correlations by combining data that you've never been able to see together:

  • Do web visits correlate to social media engagements?
  • Does organic search traffic impact paid search impressions?
  • Does time of day impact message conversion rate?

You can find the answers to these and virtually any question you can think of. When you interact with data you will see there's so much more to be found than what meets the eye.

Contribution highlights

VariaMetrix's contribution reports show you the how each channel stacks up when it comes to the conversions that count. These unique reports allow you to see if 80% of your sales are coming from 20% of your cost so you can allocate your budget to maximize your return.